How To Create Content That Stands Out
"How am I supposed to stand out on social media?"
"Everyone else is posting and talking about the same stuff, so why should I even bother?"
Stats
There are about 2.5 quintillion bytes of data/content made each day.
Skype has 3 billion minutes of calls per day.
5 billion Snapchat videos and photos are shared per day.
333.2 billion emails are sent per day.
These numbers might be daunting, BUT let us remember, not all content that is created is quality. This is where you can stand out. In the quality of your work.
How do advisors get noticed by prospects, current clients, publications, etc? Also, not only how do you stand out, how can you gain and keep people's trust? There really isn't a scientific formula, but there is one I like to share:
Content + Engagement + Consistency = Growth
Quality content, plus thoughtful engagement, done consistently, will help you grow and stand out.
A recent podcast from Michael Kitces and Carl Richards talked about this very topic. In episode 90 of their podcast, they talked about standing out on social media by finding the Minimum Viable Audience. Meaning, get really specific about what you are talking about. This is how you "capture attention, drive interest, and grow a following on social media."
What is quality content?
What "counts" as quality content? You can ask yourself this one question: "is this fluffy?"
Filling space with fluff words to meet some quota or to sound smart is not quality content. As a matter of fact, some of the best copy out there could be just a sentence. Check this out from Nike:
That is pretty straightforward and to the point.
Granted this is an ad, and not a blog, but this is proving a point. Your content needs to make people think, inspire people, get them to feel, yes, emotions is 100% acceptable in content creation.
Another thing your content needs to do, always be helpful. You are not selling, you are helping. You are providing information that someone can take to solve a problem, save time, or save/make money.
How do you create quality content?
Think about your reader and write to and for them
Be trustworthy
Show relevancy
Share statistics
Help don't sell
Answer questions
Create content that is useful and solves problems
Not every piece of content you make will be epic each time, but when you keep in mind what readers want and need, that will help you create quality.
You stand out by cutting through the noise.
Remember: when you show that your concern is for the reader, you build trust. So cut through the noise and deliver content that is consistently helpful.
Sources:https://earthweb.com/how-much-data-is-created-every-day/https://www.kitces.com/blog/standing-out-social-media-marketing-targeted-minimal-viable-audience-financial-advisors/https://yoast.com/quality-content/